Why CRM projects succeed or fail Hart Square eBook

This report is the result of in-depth online research of individuals working in different roles – from IT to marketing – at professional membership and not-for-profit (NFP) organisations who are, or have been, involved in CRM technology projects.

It focuses on the impact of CRM and integrated web projects on membership bodies and charities – and what success or failure really means for the internal staff and external stakeholders.

Key areas covered in the research include:

  • Business drivers for CRM selection
  • CRM systems selected / used
  • Approach to CRM
  • CRM project experiences
  • Resourcing
  • The cost of CRM
  • CRM project success or failure?
  • Using external resources

Download the report: