Why CRM projects succeed or fail Hart Square eBook
This report is the result of in-depth online research of individuals working in different roles – from IT to marketing – at professional membership and not-for-profit (NFP) organisations who are, or have been, involved in CRM technology projects.
It focuses on the impact of CRM and integrated web projects on membership bodies and charities – and what success or failure really means for the internal staff and external stakeholders.
Key areas covered in the research include:
- Business drivers for CRM selection
- CRM systems selected / used
- Approach to CRM
- CRM project experiences
- The cost of CRM
- CRM project success or failure?
- Using external resources
Download the report: