Get the smartimpact team's comment and opinion on everything CRM and beyond.
Artificial Intelligence for Membership bodies
12 October 2018 by Naresh Raj
We’ve covered a lot about CRM basics in membership recently, so we thought we’d look at some more advanced technology. One term you would have heard everywhere over the past few years is Artificial Intelligence (AI). So let's explore that... Read more
Back to basics: tips on working with your Membership CRM supplier
13 September 2018 by Steve Sydee
As part of our ‘back to basics’ series, we’ve looked at what good Membership CRM systems can do for your organisation, and some of the things you can do to drive internal adoption through good planning and management. Today, we’ll have a look at effective working with suppliers, so you can get a productive and long-term relationship from which everyone benefits. Read more
Back to basics: overcoming the challenges of investing in CRM
21 August 2018 by Becky Reid
Part 1 of our ‘back to basics’ series looked at what CRM is and how it can help membership organisations, associations and professional bodies attract more members, raise retention rates, and provide better and more cost-effective services. Now we’ll take that thinking one step further and look at the issues around investing in CRM and how to overcome them. Read more
Back to basics: Membership CRM
09 August 2018 by Lauren Smith
We’ve recently been engaged in conversations with a number of membership associations where it became clear they didn’t have a clear idea about what a modern, integrated CRM system could do for them. Read more
Are you stuck on a legacy CRM system?
02 August 2018 by Lauren Smith
Unless you’ve been living in a vacuum recently, you’ll know that audiences expect you to be aware of their wants and needs and communicate with them accordingly. However, many membership bodies are still struggling to meet expectations because their traditional legacy systems have fallen behind. Read more