blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

Trade association v professional body: spot the difference

Trade association v professional body: spot the difference

13 February 2018 by Naresh Raj

I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more

If you always do what you’ve always done...

If you always do what you’ve always done...

04 January 2018 by Naresh Raj

If you’ve been organising your events the same way you’ve always done it, it’s time for a change. I’m not talking about the type of events you run, necessarily, or the content or style of them. I’m referring to how you organise them - what systems and processes you have in place and where you invest most of your time and effort. Read more

Automated profiling and GDPR

Automated profiling and GDPR

22 November 2017 by smartimpact team

With the fine detail still being worked out by the EU and the Information Commissioner’s Office, it’s important to keep up to date with developments around the General Data Protection Regulation (GDPR). Read more

GDPR - what you need to know

GDPR - what you need to know

25 October 2017 by smartimpact team

The new General Data Protection Regulation (GDPR) comes into force on 25th May 2018, but do you know how it will affect you and your members? Here’s five things you should know. Read more

Building on ‘engagement moments’

Building on ‘engagement moments’

25 September 2017 by smartimpact team

We’ve recently been talking about member engagement and how focusing on improving engagement is the key to success for membership organisations. Read more