Get the smartimpact team's comment and opinion on everything CRM and beyond.
Legacy membership database v CRM: what’s the difference?
19 June 2018 by Steve Sydee
Are you still stuck on a legacy membership database, or feel you aren’t getting the best out of your CRM? Then read on... Read more
Countdown to GDPR: 5 practical things to do before 25th May
16 April 2018 by Becky Reid
It’s only a matter of weeks to go now until GDPR comes into force. Rather than talk about the principles of the regulation, which hopefully you are up to speed with now, I thought I could provide a checklist to help you focus on some practical actions you should make sure are implemented prior to 25th May. Read more
The holy grail of system integration
26 March 2018 by Naresh Raj
One of the most popular buzzwords of the modern digital world is ‘integration’, particularly relating to business systems. But what does this mean in practical terms and why should we all be focusing on doing this? Read more
Trade association v professional body: spot the difference
13 February 2018 by Naresh Raj
I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more
If you always do what you’ve always done...
04 January 2018 by Naresh Raj
If you’ve been organising your events the same way you’ve always done it, it’s time for a change. I’m not talking about the type of events you run, necessarily, or the content or style of them. I’m referring to how you organise them - what systems and processes you have in place and where you invest most of your time and effort. Read more