Get the smartimpact team's comment and opinion on everything CRM and beyond.
Trade association v professional body: spot the difference
13 February 2018 by Naresh Raj
I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more
If you always do what you’ve always done...
04 January 2018 by Naresh Raj
If you’ve been organising your events the same way you’ve always done it, it’s time for a change. I’m not talking about the type of events you run, necessarily, or the content or style of them. I’m referring to how you organise them - what systems and processes you have in place and where you invest most of your time and effort. Read more
Automated profiling and GDPR
22 November 2017 by smartimpact team
With the fine detail still being worked out by the EU and the Information Commissioner’s Office, it’s important to keep up to date with developments around the General Data Protection Regulation (GDPR). Read more
GDPR - what you need to know
25 October 2017 by smartimpact team
The new General Data Protection Regulation (GDPR) comes into force on 25th May 2018, but do you know how it will affect you and your members? Here’s five things you should know. Read more
Building on ‘engagement moments’
25 September 2017 by smartimpact team
We’ve recently been talking about member engagement and how focusing on improving engagement is the key to success for membership organisations. Read more