Blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

Back to basics: overcoming the challenges of investing in CRM

Back to basics: overcoming the challenges of investing in CRM

21 August 2018 by Becky Reid

Part 1 of our ‘back to basics’ series looked at what CRM is and how it can help membership organisations, associations and professional bodies attract more members, raise retention rates, and provide better and more cost-effective services. Now we’ll take that thinking one step further and look at the issues around investing in CRM and how to overcome them. Read more

5 ways to transform your email marketing effectiveness

5 ways to transform your email marketing effectiveness

28 June 2018 by Becky Reid

A lot has changed since the first email was sent by Ray Tomlinson in 1971. Today, 196 billion emails are sent daily to 4.3 billion email accounts. With all that email traffic you’d be forgiven for thinking that your time would be better spent focusing on other communication channels to get your messages heard by your audiences. Read more

Countdown to GDPR: 5 practical things to do before 25th May

Countdown to GDPR: 5 practical things to do before 25th May

16 April 2018 by Becky Reid

It’s only a matter of weeks to go now until GDPR comes into force. Rather than talk about the principles of the regulation, which hopefully you are up to speed with now, I thought I could provide a checklist to help you focus on some practical actions you should make sure are implemented prior to 25th May. Read more

Takeaways, buzzwords and chatbots

Takeaways, buzzwords and chatbots

13 March 2017 by Becky Reid

Also known as ‘what happened at the dotmailer summit 2017’. One of the highlights of March this year was our attendance at the inaugural dotmailer summit. Read more