Blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

5 ways to transform your email marketing effectiveness

5 ways to transform your email marketing effectiveness

28 June 2018 by Becky Reid

A lot has changed since the first email was sent by Ray Tomlinson in 1971. Today, 196 billion emails are sent daily to 4.3 billion email accounts. With all that email traffic you’d be forgiven for thinking that your time would be better spent focusing on other communication channels to get your messages heard by your audiences. Read more

Trade association v professional body: spot the difference

Trade association v professional body: spot the difference

13 February 2018 by Naresh Raj

I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more

Make the right CRM choices pt 1

Make the right CRM choices pt 1

27 June 2017 by Charbel Abi-Maroun

It might sound like a sales pitch when a membership software provider writes or presents about choosing the best membership CRM provider & system for you, and sometimes it is. But not this time. It’s important that the supplier and membership organisation work closely together building on the right platform.  Read more

Personalising for a Better Member Experience

Personalising for a Better Member Experience

05 February 2015 by Ahmed Eltohamy

I recently did a joint presentation at the Memberwise ‘Harnessing the Web’ Conference with web agency Pixl8 Interactive. Our focus was how to provide members and/or customers with a personalised web service that goes beyond simple self-service. Read more