Blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

6 common membership CRM system misconceptions

6 common membership CRM system misconceptions

19 July 2018 by Steve Sydee

In any membership CRM project, there is always a lot of work involved to take a system live, and keep it fit for purpose as your organisation develops. At smartimpact, we are often called in by organisations who have become disappointed with their current CRM partner, to do our project ‘rescue & relaunch’ service. Read more

5 ways to transform your email marketing effectiveness

5 ways to transform your email marketing effectiveness

28 June 2018 by Becky Reid

A lot has changed since the first email was sent by Ray Tomlinson in 1971. Today, 196 billion emails are sent daily to 4.3 billion email accounts. With all that email traffic you’d be forgiven for thinking that your time would be better spent focusing on other communication channels to get your messages heard by your audiences. Read more

Legacy membership database v CRM: what’s the difference?

Legacy membership database v CRM: what’s the difference?

19 June 2018 by Steve Sydee

Are you still stuck on a legacy membership database, or feel you aren’t getting the best out of your CRM? Then read on... Read more

Countdown to GDPR: 5 practical things to do before 25th May

Countdown to GDPR: 5 practical things to do before 25th May

16 April 2018 by Becky Reid

It’s only a matter of weeks to go now until GDPR comes into force. Rather than talk about the principles of the regulation, which hopefully you are up to speed with now, I thought I could provide a checklist to help you focus on some practical actions you should make sure are implemented prior to 25th May. Read more

Trade association v professional body: spot the difference

Trade association v professional body: spot the difference

13 February 2018 by Naresh Raj

I was at an event recently and a fellow attendee questioned why speakers often assume that, when referring to a professional body, it is about individual membership as opposed to a corporate membership. People as opposed to companies. Read more