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Get the smartimpact team's comment and opinion on everything CRM and beyond.

Integration: the key to CRM implementation

Integration: the key to CRM implementation

03 January 2016 by Naresh Raj

The problem with a lack of integration When I refer to ‘integration’ I don’t just mean integration with your website or email platform; I am referring to all your business systems that process contact data, such as finance, purchase and sales. Read more

How good is your CRM supplier at integrating systems?

How good is your CRM supplier at integrating systems?

11 November 2014 by smartimpact team

This blog is part of an ongoing series where I’ll look at various aspects of successful CRM projects and focus on some key areas that often lead to project failure or under performance. Today, I’m thinking about integration and hope to cover some insights and some of the questions you can ask to make sure you get this right in your organisation. Read more