Blog

Get the smartimpact team's comment and opinion on everything CRM and beyond.

What’s the best CRM system for membership organisations?

What’s the best CRM system for membership organisations?

05 November 2018 by Charbel Abi-Maroun

According to the Digital Excellence Research Summary Report 2019 from industry thought leaders MemberWise, Dynamics 365 now has 23% of the Association Management Systems (AMS) sector, up from 15% in 2018, when it was already the market leader. But what are the key things to think about to decide the best CRM system for membership? Read more

How can organisations measure member engagement?

How can organisations measure member engagement?

19 October 2018 by Ahmed Eltohamy

Every organisation, whether it realises it or not, sets its culture through the actions of its people and those it comes into contact with. So how do you make sure your culture embraces your membership base and keeps them fully engaged? Meet the smartengagement Index. Read more

Artificial Intelligence for Membership bodies

Artificial Intelligence for Membership bodies

12 October 2018 by Naresh Raj

We’ve covered a lot about CRM basics in membership recently, so we thought we’d look at some more advanced technology. One term you would have heard everywhere over the past few years is Artificial Intelligence (AI). So let's explore that... Read more

Building on ‘engagement moments’

Building on ‘engagement moments’

28 September 2018 by Steve Sydee

We’ve recently been talking about membership engagement and how focusing on improving member engagement is the key to success for membership organisations. Read more

Are you stuck on a legacy CRM system?

Are you stuck on a legacy CRM system?

02 August 2018 by Lauren Smith

Unless you’ve been living in a vacuum recently, you’ll know that audiences expect you to be aware of their wants and needs and communicate with them accordingly. However, many membership bodies are still struggling to meet expectations because their traditional legacy systems have fallen behind. Read more