BEAMA’s membership CRM re-energised
In the last decade BEAMA has absorbed several trade associations and inherited a legacy of different processes, which led to challenges in the maintenance of member records. In total, the organisation now incorporates more than 20 associations and commercial committees with technical committees reporting into them. Keeping records for such a diverse membership was proving beyond challenging.
In addition the association’s website needed a makeover to further enable personalisation as members were complaining of email overload.
smartimpact’s smartmembership platform now helps BEAMA manage memberships, committees and events much more effectively. Capabilities now include:
- Corporate membership management
- Events management
- Committees management
- Integrated website
- Group fund accounts
- Sage finance integration
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