Turning nasen’s needs into a first class membership CRM

nasen was looking to upgrade their CRM and website systems in order to improve & increase the services provided to members. The organisation was using a bespoke membership relationship package but found that this could not incorporate their need to integrate with a website or provide advanced reporting functionality. They identified Microsoft Dynamics as the right solution for them and smartimpact to provide and support that solution.

nasen’s new CRM, Microsoft Dynamics, allows them to have a better insight into their data with the CRM fully integrated with Preside CMS, Sage 50 and dotmailer. It also provides a more efficient personalised service via the smartmembership module.

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