smartmembership is the core module in our CRM solution for membership organisations, professional associations and regulatory bodies. Using Microsoft Dynamics 365 as its foundation, smartmembership provides you with a central source for all your member data & activity, making it a true membership CRM system and not just a membership database. Analytics and dashboards help you manage member engagement and monitor member recruitment and retention.
You get a 360° view of each member so you can better understand their needs and engagement with your organisation.
Knowing these things allows you to personalise your member communications and provide a consistent service no matter which department is liaising with the member. Everyone has access to the same information.
And, when integrated with other business systems, this membership management CRM will have a definite impact on the smooth running of your organisation as well as the better servicing of your members.
What smartmembership can do
smartmembership can manage:
- Automate your renewal process, including renewal notices and invoicing
- Segment members according to their loyalty/advocacy
- Turn any problem members into advocates with personalised customer service, whichever department is liaising with them
- Speed up your membership enquiry process and improve membership conversion rates
- Identify frequent enquiries/complaints so you can address more widely them via marketing communications
Benefits to you & your members
- One size doesn’t fit all these days
- Get to know your members better and then segment them according to interests, geographical location etc.