“ Our supporter experience hasn’t changed in years – it’s so hard to tell where to start ”
Some supporters remain loyal despite an old-fashioned supporter experience, but many expect to be treated like customers.
So, what does a modern supporter experience look like? And does it require a change to the website, back-office system or both?
smartimpact has created a free AI-driven online resource that asks some really smart questions about what you currently deliver for your supporters.
The Health Check questionnaire is non-technical and covers key areas such as:
- Online supporter self-service
- Management of the supporter's own updates
- Supporter preferences
- The degree of personalisation for services you provide
You then get an onscreen report in minutes, and the personalised results can be surprising.
By cross referencing aspects of the supporter experience with some answers about your business processes, data and systems, your report can highlight where you are doing well (or less well) and specific recommended areas of action that will give you the most benefit.
Take your free 5-minute Charity CRM Health Check now so you know how to get started on making improvements.